Customer relationship management : integrating marketing strategy and information technology William G. Zikmund, Raymond McLeod and Faye W. Gilbert
Material type: TextLanguage: eng Publication details: New Delhi : Wiley India Pvt. Ltd., 2010Description: xxiv, 549 p. ; illu. ; 23 cmISBN: 9788126528059Subject(s): Relationship marketing | Customer relations -- Management | Customer relations -- Management -- Data processingDDC classification: 658.812 ZIK MItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Mysore University Main Library | 658.812 ZIK M (Browse shelf (Opens below)) | Available | 456460 |
Includes index
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