Wellcome

Customer relationship management : a databased approach V Kumar and Werner J Reinartz

By: Kumar, VContributor(s): Reinartz, Werner JMaterial type: TextTextLanguage: eng Publication details: New Delhi : Wiley India Pvt.Ltd., 1999Description: xxii, 1300 p. ; illus. 26 cmISBN: 9788126509133Subject(s): Customer relations -- Data processing | Customer relations -- Management | Database-MarketingDDC classification: 658.812 KUM R
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Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
658.812 KUM R (Browse shelf (Opens below)) Available 456414

Includes index

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