Marketing management :a south asian perspective Philip Kotler; Kevin Lane Keller; Abraham Koshy; Mithileswar Jha .
Material type:
TextLanguage: English Publication details: New Delhi : Pearson education, 2013Edition: 14th edDescription: xxv, 596 [I20] p. ; 28 cmISBN: 9788131767160Subject(s): Marketing--Management. Marketing | MarketingDDC classification: 658.802 KOT
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Includes index .
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