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Buy-in : saving your good idea from being shot down / John P. Kotter and Lorne A. Whitehead.

By: Kotter, John PContributor(s): Whitehead, Lorne AMaterial type: TextTextLanguage: eng Publication details: Boston : Harvard Business Review Press, 2010Description: xi, 192 p. ; 22 cmISBN: 9781422157299Subject(s): Sales promotion | Creative ability in business | Public relationsDDC classification: 650.1 KOT W
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