Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
Material type:
TextLanguage: English Publication details: Boston, Mass. : Harvard Business Press, c2008Description: xiii, 286 p. : ill. ; 25 cmISBN: 9781422125007; 1422125009Subject(s): Online social networks | Information societyDDC classification: 303.4833 LI B Online resources: Click here to access online
Contents:
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Mysore University Main Library | 303.4833 LI B (Browse shelf (Opens below)) | Available | 457851 |
Browsing Mysore University Main Library shelves, Shelving location: Sociology Close shelf browser (Hides shelf browser)
| 303.4833 DEE Information technology and social change : | 303.4833 GHO Communication technology and human development : | 303.4833 KHA Information society in global age | 303.4833 LI B Groundswell : | 303.4833 NAY Digital cool life in the age of new media | 303.4833094 WEL Digital integration growth and rational regulation | 303.48330954 NAL Digital culture unplugged : probing the native cyborg's multiple locations |
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
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