Brand Management; the Indian context Y L R Moorthi
Material type: TextLanguage: English Publication details: New Delhi : Vikas Publishing House, 2003Description: xi, 171 p. ; 22 cmISBN: 8125914277Subject(s): health products | brand name productsDDC classification: 658.827 MOOItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Dr.B.R. Ambedkar Post Graduate Centre | 658.827 MOO (Browse shelf (Opens below)) | Available | scc1187 |
Browsing Dr.B.R. Ambedkar Post Graduate Centre shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
658.827 KEL P Strategic brand management; | 658.827 KEL P Strategic brand management; | 658.827 KUM Managing Indian brands; | 658.827 MOO Brand Management; | 658.827 MOO Brand management; | 658.827 MOO Brand management; | 658.827 SEN Brand positioning; |
Includes Index and Reference.
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