Wellcome

Legends in marketing Naresh K. Malhotra Naresh K. Malhotra ; edited by Ashutosh R. Patil

By: Malhotra, Naresh KContributor(s): Patil, Ashutosh R [editor ] | Sheth, Jagdish N [series editor ]Language: eng Publication details: New Delhi : SAGE Publications India Pvt. Ltd., 2011Description: xxxv, 303 p. ; 24 cmISBN: 9788132105176Subject(s): Marketing research | MarketingDDC classification: 658.80092 MAL P.3
Contents:
Vol.3 : Consumer behavior information processing and decision making
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Item type Current library Call number Status Date due Barcode
Books Books Mysore University Main Library
658.80092 MAL P.3 (Browse shelf (Opens below)) Available 462953

Vol.3 : Consumer behavior information processing and decision making

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