Product policy and brand management; text and cases A.K.Chitale
Material type:
TextLanguage: English Publication details: New Delhi : PHI Learning Private Limited, 2013Edition: 2nd edDescription: xvi, 290 p. ; 22 cmISBN: 9788120346369Subject(s): brand equality | brand managementDDC classification: 658.827 CHI G
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Dr.B.R. Ambedkar Post Graduate Centre | 658.827 CHI G (Browse shelf (Opens below)) | Available | scc03622 |
Browsing Dr.B.R. Ambedkar Post Graduate Centre shelves, Shelving location: Management Close shelf browser (Hides shelf browser)
| 658.812 RAI Strategies in customer relationship management | 658.812 SHA S Customer relationship management; | 658.815 MIS G Customer service in retailing | 658.827 CHI G Product policy and brand management; | 658.827 KAP 24 Brand mantras; | 658.827 KAP 27 Brands practice; | 658.827 KAP 9 Brand shaastras; |
Includes Index.
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