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Strategic brand management; building,measuring and managing brand equity Kevin Lane Keller

By: Keller Kevin LaneContributor(s): Parameswaran M.G | Jacob IsaacMaterial type: Text

TextLanguage: English Publication details: New Delhi : Pearson education, 2011Edition: 3rd edDescription: xxiii, 695 p. ; 24 cmISBN: 9788131756898Subject(s): Product strategy | Reinforcing brandsDDC classification: 658.827 KEL P

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Dr.B.R. Ambedkar Post Graduate Centre	658.827 KEL P (Browse shelf (Opens below))	Available	SCC03707
Books	Dr.B.R. Ambedkar Post Graduate Centre	658.827 KEL P (Browse shelf (Opens below))	Available	SCC03708
Books	Dr.B.R. Ambedkar Post Graduate Centre	658.827 KEL P (Browse shelf (Opens below))	Available	SCC03709
Books	Dr.B.R. Ambedkar Post Graduate Centre	658.827 KEL P (Browse shelf (Opens below))	Available	SCC03710

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Previous	658.827 KAP 27 Brands practice;	658.827 KAP 9 Brand shaastras;	658.827 KEL P Strategic brand management;	658.827 KEL P Strategic brand management;	658.827 KEL P Strategic brand management;	658.827 KEL P Strategic brand management;	658.827 KUM Managing Indian brands;	Next

Includes Index.

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