Services marketing Christopher H Lovelock,;Jochen Wirtz,;Jayanta Chatterjee,
Material type: TextLanguage: English Publication details: New Delhi : Pearson education 2006Description: xvi, 594 p. : 24 cmISBN: 9788177584509Subject(s): Professions--Marketing | Service industries--Marketing | Marketing--Management | Customer services--MarketingDDC classification: 658.8 LOV WItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Bahadur Institute of Mgmt Sciences | 658.8 LOV W (Browse shelf (Opens below)) | Available | BMS3728 |
Includes index.
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