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Services marketing : integrating customer focus across the firm Valarie Zeithaml [ et al...]

By: Zeithaml, Valarie [ et al...]Language: English Publication details: New Delhi : Tata McGraw hill Education Private Limited, 2009Description: xxix, 743 p. ; 23 cmISBN: 9780070660076Subject(s): Managing services | Financial - economic servicesDDC classification: 658.8 ZEI B

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Mysore University Main Library	658.8 ZEI B (Browse shelf (Opens below))	Available		462504

Previous	No cover image available	No cover image available	No cover image available			No cover image available	No cover image available	Next
Previous	658.8 WIN Changing patterns in retailing : readings on current trends /	658.8 WIN M Export marketing operations : a case study approach /	658.8 WRI Discounted cash flow	658.8 ZEI B Services marketing : integrating customer focus across the firm	658.8 ZIE B Services marketing :	658.8008 HOL H Environment of marketing management	658.8008 HOL H Environment of marketing management	Next

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