Services marketing : people technology strategy Christopher Lovelock ; Jochen Wirtz and Jayanta Chatterjee
Language: English Publication details: New Delhi : Pearson, 2013Edition: 7th edDescription: xxi, 683 p. ; 23 cmISBN: 9788131759394Subject(s): Consumer marketing | Customer interface | Service productsDDC classification: 658.8 LOV W| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 658.8 LOV W (Browse shelf (Opens below)) | Available | 470158 |
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| 658.8 LEV Marketing myopia / | 658.8 LEW Marketing Channels : Structure And Strategy | 658.8 LIO Shopping Centers : Planning, Development, And Administration | 658.8 LOV W Services marketing : people technology strategy | 658.8 LOV W Services marketing | 658.8 LUC Marketing research / | 658.8 LUC Marketing research / |
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