Essentials of marketing management Geoff Lancaster and Lester Massingham
Language: English Publication details: London : Routledge, 2011Description: xxv, 524 p. ; 24 cmISBN: 9780415553469Subject(s): Micro environmental | Pricing strategies | Market boundariesDDC classification: 658.8 LAN M| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 658.8 LAN M (Browse shelf (Opens below)) | Available | 470544 |
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| 658.8 KOT K Marketing management / | 658.8 KOT.N Marketing in the public sector : | 658.8 KRI Positive marketing | 658.8 LAN M Essentials of marketing management | 658.8 LEV Innovation In Marketing : New Perspectives For Profit And Growth | 658.8 LEV Innovation in marketing : new perspectives for profit and growth / | 658.8 LEV Marketing myopia / |
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