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Managing customers for profit : strategies to increase profits and build loyalty kUMAR V.

Material type: TextTextLanguage: eng. Publication details: Upper Saddle River, N.J. : Wharton School Pub,. 2008Description: xx, 296 p. : illustration, 24 cmISBN: 9788131719800Subject(s): Beziehungsmanagement. Profit. Kundenmanagement. Customer relations -- ManagementDDC classification: 658.8 KUM
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