Strategic brand management for B2B markets : a road map for organizational transformation Sharad Sarin
Material type:
TextLanguage: Eng Publication details: New Delhi ; Response Books ; Thousand Oaks, Calif. : Sage Publications, 2010Description: xix, 262 p : 20 cmISBN: 9788132105220Subject(s): Branding (Marketing) Brand name products -- Management. Product managementDDC classification: 658.827 SHR
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
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Bahadur Institute of Mgmt Sciences | 658.827 SHR (Browse shelf (Opens below)) | Available | BMS07428 |
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| 658.827 SAR Strategic brand management for B2B markets: | 658.827 SAR Strategic brand management for B2B markets : | 658.827 SEN Brand positioning : strategies for competitive advantage. | 658.827 SHR Strategic brand management for B2B markets : a road map for organizational transformation | 658.827 SRI M The future of branding | 658.827 TYB Kellogg on branding | 658.827 VAN The brand management checklist : proven tools and techniques for creating winning brands. |
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