Wellcome

Total customer value management : transforming business thinking Gautam Mahajan

By: MAHAJAN GAUTAMMaterial type: TextTextLanguage: ENG Publication details: New Delhi ; Thousand Oaks : Response Books, 2010Description: 326 p 22cmISBN: 9788132103127Subject(s): Relationship marketing. Customer relations. Total quality managementDDC classification: 658.812GAU
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