Normal view MARC view ISBD view

18 brand astras : using brand abilities as weapons for CRISP brand building Jagdeep Kapoor

By: Kapoor JagdeepMaterial type: Text

TextLanguage: English Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2003Description: 134 p, 21 cmISBN: 9780761996569Subject(s): Branding (Marketing) Customer relations. Brand name products -- ManagementDDC classification: 658.827KAP

Item type:

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Bahadur Institute of Mgmt Sciences		658.827KAP (Browse shelf (Opens below))	Available		BMS02276
Books	Centre for Info. Science and Tech.	Reference	658.827KAP (Browse shelf (Opens below))	Available		867

Previous								Next
Previous	658.81VIE The new professional salesman : meeting challenges in the 21st century	658.827IND Beyond branding	658.827IND Beyond branding	658.827KAP 18 brand astras : using brand abilities as weapons for CRISP brand building	658.827TAY Never mind the sizzle ... where's the sausage? : branding based on substance not spin	658.82LIGK Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands	658.834RAJ Consumer behavior : Concepts, applications and cases.	Next

include index

There are no comments on this title.

to post a comment.