The philosophy of branding : great philosophers think brands Thom Braun
Material type: TextLanguage: ENG Publication details: London: Kogan Page,; 2004Description: 192 p, 20 cmISBN: 9780749443238Subject(s): Branding (Marketing) -- Philosophy. Business names -- Philosophy. Product management -- Philosophy. BUSINESS & ECONOMICS -- Advertising & Promotion Brand name products -- PhilosophyDDC classification: 658.8270 BRAItem type | Current library | Call number | Status | Date due | Barcode |
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Books | Bahadur Institute of Mgmt Sciences | 658.8270 BRA (Browse shelf (Opens below)) | Available | BMS02431 |
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