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Brand positioning : strategies for competitive advantage. Sengupta Subroto

By: Sengupta SubrotoMaterial type: Text

TextLanguage: English Publication details: New Delhi : Tata McGraw-Hill, 2005Description: xiv, 297 p,: illustrations, 23 cmISBN: 0070581592 Subject(s): Product management -- India. Marketing -- India. Advertising -- Brand name productsDDC classification: 658.827 SEN

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Bahadur Institute of Mgmt Sciences	658.827 SEN (Browse shelf (Opens below))	Available		BMS03609

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Previous	658.827 RYD Trademarks, advertising and brand protection : a manual for organisations and individuals managing intellectual property.	658.827 SAR Strategic brand management for B2B markets:	658.827 SAR Strategic brand management for B2B markets :	658.827 SEN Brand positioning : strategies for competitive advantage.	658.827 SHR Strategic brand management for B2B markets : a road map for organizational transformation	658.827 SRI M The future of branding	658.827 TYB Kellogg on branding	Next

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