Marketing research : an applied orientation / Naresh K Malhotra
Material type:
TextLanguage: English Publication details: Delhi : Pearson Prentice Hall, 2009Description: xxxi, 859 p. ; 27 cmISBN: 9788131723173Subject(s): Marketing research | Marketing research--MethodologyDDC classification: 658.83 MAL
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Mysore University Main Library | Text Book Loan Section | 658.83 MAL (Browse shelf (Opens below)) | Available | 435091 |
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| 658.83 LUC R Marketing research / | 658.83 LUC R Marketing research / | 658.83 LUC R Marketing research / | 658.83 MAL Marketing research : | 658.83 MAL D Marketing research | 658.83 MCN Introduction to consumer behavior | 658.83 MeD Marketing research |
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