Developing new functional food and nutraceutical products / edited by Debasis Bagchi, Sreejayan Nair.

Online resource; title from PDF title page (EBSCO, viewed October 28, 2016).

Includes bibliographical references and index.

Regulation of Food Label Claims Chapter 17: Nutraceutical and Functional Food Regulations in the European Union Chapter 18: Health Foods and Foods with Health Claims in the Asian Subcontinent -- Countries of the Association of Southeast Asian Nations Chapter 19: Nutraceutical Innovation and Health Claims in China Chapter 20: Functional foods in line with young consumers: Challenges in the Marketplace in Slovenia Chapter 21: Medical Foods and US Regulations Chapter 22: Regulatory Approvals, Intellectual Property,

Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies.- Examines key considerations in product development- Provides a streamlined approach for product development- Addresses manufacturing and quality control challenges- Includes key lessons for a successful product launch and effective marketing.