Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
Material type:
TextLanguage: English Publication details: Chennai : McGraw Hill Education (India) Private Limited, 2018Description: xxxvi, 582 p. ; 26 cmISBN: 9789353160777Subject(s): Service industries--Marketing | Customer services | MarketingDDC classification: 658.8 ZIE B
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Mysore University Main Library | 658.8 ZIE B (Browse shelf (Opens below)) | Available | 482750 |
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| 658.8 WIN M Export marketing operations : a case study approach / | 658.8 WRI Discounted cash flow | 658.8 ZEI B Services marketing : integrating customer focus across the firm | 658.8 ZIE B Services marketing : | 658.8008 HOL H Environment of marketing management | 658.8008 HOL H Environment of marketing management | 658.80092 MAL A.1 Legends in marketing Naresh K. Malhotra |
Includes index.
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