Consumer culture theory [electronic resource] / edited by Diane M. Martin, Russell Belk, John W. Schouten.

Petals on a wet, black brand : the place of poetry in consumer culture theory / Stephen Brown -- Exploring fantasy in consumer experiences / Anastasia Seregina -- Narcissism and the consuming self : an exploration of consumer identity projects and narcissistic tendencies / Aliette Lambert, John Desmond, Stephanie O'Donohoe -- Revisiting (not so) commonplace ideas about the body : topia, utopia and heterotopia in the world of tattooing / Dominique Roux -- Situating men within local terrain : a sociological perspective on consumption practices / Dee Duffy -- Considering the human properties of the non-humans : an analysis of pragmatogony in dispossession stories / Helene Cherrier, Meltem T�re,Nil �z�aglar-Toulouse -- Hold the line! Exploring the brand community coping process / Henri Weijo, Jukka Rintam�ki -- Consuming austerity : visual representations / Andrea Prothero, Pierre McDonagh -- Money talks : reproducing deprivation and empowerment in poverty through discursive practices / Henna Syrj�l�, Hanna Leip�maa-Leskinen, Pirjo Laaksonen -- Mapping the real and the false : globalization and the brand in contemporary China / Erika Kuever -- Adapting ethnography : an example of emerging relationships, building trust, and exploring complex consumer landscapes / Prabash Edirisingha, Robert Aitken, Shelagh Ferguson -- Online reception analysis : big data in qualitative marketing research / Gry H�ngsmark Knudsen, Dannie Kjeldgaard -- North and south : special sessions on regional perspectives -- Nordic consumer culture : context and concept / Per �stergaard ... [et al.] -- The branded and gendered Brazilian body : material and symbolic constructions in an overlooked context / Bernardo Figueiredo ... [et al.].

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.

Print version record