Consumers, meat and animal products : policies, regulations and marketing / Terence J. Centner.

Part I: Safety and the industry -- Introduction -- Providing safe products and food safety -- The meat industry -- Part II: Concerns about animal production facilities -- Producing beef, dairy, and pork products -- The production of chickens -- Wild and farm-raised seafood -- The humane treatment of food animals -- Providing animals sufficient space -- Part III: Consumer information on inputs -- Objecting to antibiotics -- Controversies with hormones -- Health concerns with beta agonist feed additives -- Pesticides used in animal production -- Selective breeding and animal cloning -- Labeling genetically engineered plants and animals -- Part IV: Marketing and social issues -- Providing information on production practices and inputs -- Organic products -- Locally grown products -- Animal waste management -- Nuisances and product disparagement -- Conclusion.

This book addresses the production practices employed in the production of food animals and animal products that enable marketers to sell a variety of products to meet consumer demand. Food animal production practices have come under increased scrutiny by consumers who object to inputs and practices. The industry has been a proponent of using technologies to reduce production costs, resulting in lower-priced meat and animal food products, and now consumers are starting to look at other objectives. This book considers the key issues of concern to consumers, including the treatment of animals, the use of antibiotics, feed additives and hormones, and how these are monitored, regulated, and communicated to consumers. It also reviews labeling and information provided to consumers, including organic, genetic engineering, welfare standards, and place of origin. While the main focus is on the United States, thereare descriptionsof European practices and legislation. Overall, it aims to provide an objective and balanced appraisal, which will be of interest to advanced students and researchers in agricultural, food and environmental economics, law and policy,and animal production and welfare. It will also be very useful for early career professionals in the food and agricultural sectors.

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