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Transforming relationship marketing : strategies and business models in the digital age / edited by Park Thaichon and Vanessa Ratten.

Contributor(s): Thaichon, Park [editor.] | Ratten, Vanessa [editor.]Material type: Text

TextSeries: Publisher: London : Routledge, 2021Edition: 1stDescription: 1 online resource : illustrations (black and white)Content type: text | still image Media type: computer Carrier type: online resourceISBN: 9781000205534; 1000205533; 9781000205497; 1000205495; 9781000205510; 1000205517; 9781003090717; 1003090710Subject(s): Relationship marketing | Relationship marketing -- Technological innovations | BUSINESS & ECONOMICS / Marketing / Research | BUSINESS & ECONOMICS / E-Commerce / Internet MarketingDDC classification: 658.812 LOC classification: HF5415.55Online resources: Taylor & Francis | OCLC metadata license agreement

Contents:

1.Online Retailing and Relationship Marketing: Evolution and Theoretical insights into online retailing and relationship marketing, Park Thaichon. Gajendra Liyanaarachchi, Vanessa Ratten, Maria Dharmesti, Sara Quach, Scott Weaven 2. Risks and Barriers towards Organ Donation: Strategies to move forward from Relationship Marketing Perspectives, Amani Alsalem and Sara Quach 3. Multi-generation Sponsorship. Awareness, Attitudes and Purchase Intentions in successive generations, Konstantinos Koronios, Panagiotis Dimitropoulos, John Douvis, Andreas Papadopoulos, Marios-Daniil Papaloukas, Vanessa Ratten 4. Digital Banking and Customer Satisfaction: The Nigerian Perspective, Oluchukwu Jones Mordi, Ade Oriade, Yong Wang and Victor Atiase 5. The Role of Religiosity in Collaborative Consumption Behavior, Soha Abutaleb, Noha Elbassiouny, Sara Hamed 6. Customer perceptions in Possession Processing Services: Factors and indicators of behavioral loyalty, Kittisorn Boonnark, Mitchell Ross, Jiraporn Surachartkumtonkun and Sara Quach 7. Athlete entrepreneurs: Relationship marketing through collaborative ideation, Vanessa Ratten and Park Thaichon 8. Relationship Marketing through Error Management and Organizational Performance -- Does it matter? Margarida Oliveira, Susana Rodrigues, Eulália Santos and Isabel Miguel 9. Relationship marketing in the digital age, Vanessa Ratten and Tanvir Ahmed 10. Online Retailing and Relationship Marketing: The Current Landscape and Future Developments, Park Thaichon, Maria Dharmesti, Sara Quach, Gajendra Liyanaarachchi, Scott Weaven, Vanessa Ratten

Summary: Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Ebooks	Mysore University Main Library		Not for loan

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.

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