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M-commerce : experiencing the phygital retail / edited by Punita Duhan (MBA, Meera Bai Institute of Technology), Anurag Singh, PhD (Banaras Hindu University)

Contributor(s): Duhan, Punita, 1973- [editor.] | Singh, Anurag, 1974- [editor.]Material type: Text

TextPublisher: Oakville, ON, Canada ; Palm Bay, Florida, USA : Apple Academic Press, 2019Description: 1 online resourceContent type: text Media type: computer Carrier type: online resourceISBN: 0429487738; 9780429487736; 9780429946820; 0429946821; 9780429946806; 0429946805; 9780429946813; 0429946813Uniform titles: M-commerce (Oakville, Ont.) Subject(s): Mobile commerce | Electronic commerce | Retail trade -- Technological innovations | BUSINESS & ECONOMICS / Commerce | BUSINESS & ECONOMICS / Marketing / General | BUSINESS & ECONOMICS / Sales & Selling / General | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing | COMPUTERS / Electronic Commerce (see also headings under BUSINESS & ECONOMICS / E-Commerce) | SCIENCE / GeneralDDC classification: 381/.142 | 658.8/72 LOC classification: HF5548.34Online resources: Taylor & Francis | OCLC metadata license agreement

Contents:

Cover; Half Title; Title Page; Copyright Page; ABOUT THE EDITORS; Table of Contents; Dedication; List of Contributors; List of Abbreviations; Foreword; Preface; Introduction; PART I: M-COMMERCE: MEANING, EVOLUTION, TRENDS, AND HINDRANCES; 1: M-Commerce: Meaning, Evolution, and Growth.; 2: What's New with Mobile Commerce?; 3: Mobile Commerce: Evolution and Trends; 4: Success Factors of M-Commerce: A Customer Perspective; 5: Driving Forces of M-Commerce; 6: Encumbrances in M-Commerce: A Demographic Context; PART II: M-COMMERCE: HARBINGER OF "PHYGITAL" RETAIL

7: Let's Get Phygital: M-Commerce as a Crusader for "Phygital" Retail8: M-Commerce: Crusader for "Phygital" Retail.; PART III: FACETS OF M-COMMERCE AND CONSUMER PERCEPTIONS; 9: Factors Deterring the Adoption of M-Tourism in India; 10: Adoption of M-Commerce Among Women: An Empirical Study in India; 11: Mobile Learning: Factors Affecting Students' Adoption in Higher Education; 12: An Empirical Investigation of Adoption and Satisfaction of M-Commerce Users in the Selected City of Gujarat State: A Case Study of Vadodara City; 13: M-Commerce: A Boon or Bane for Grocery Shoppers

PART IV: M-COMMERCE: MISCELLANY14: Measuring Mobile Commerce Service Quality: A Review of Literature; 15: Is India Poised for M-Commerce in the Cashless Milieu?; 16: M-Commerce at the Bottom of the Pyramid: Insights from Asia; 17: Vigor of M-Word of Mouth in the Consumer Epoch; Index

Summary: This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new "phygital retail "phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

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This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are merging, blurring, and influencing each other in new ways. The rapid rise of m-commerce (or mobile commerce) has led to the emergence of new paradigms in the marketplace. The difference between physical and digital retail is diminishing, and a new "phygital retail "phenomenon is on the rise. Marketers need to understand this emerging paradigm and consider the new opportunities and challenges involved. This volume, M-Commerce: Experiencing the Phygital Retail, provides a comprehensive discussion of the contemporary m-commerce concepts along with the emerging paradigms in a pragmatic way. It presents empirical analyses and reviews on the myriad aspects of m-commerce, including both contemporary academic and business research.

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