TY  - BOOK
AU  - McNeal,James U.
TI  - Readings in promotion management / 
U1  - 658.312 6 MCN  
PY  - 1966///.
CY  - New York : 
PB  - Appleton-Century-Crofts, 
KW  - Advertising
KW  - Promotion management
ER  -