TY  - BOOK
AU  - Fletcher,James E
TI  - Handbook of radio and TV broadcasting : research procedures in audience, program and recenues
SN  - 0-442-22417-6
U1  - 384.54 FLE 
PY  - 1981///.
CY  - New York  : 
PB  - Van Nostrand Reinhold Company, 
KW  - Broadcasting - Research - Handbook, Manuals, etc
KW  - Radio audiences - Research - Handbooks, manuals etc
KW  - Television audiences - Research - Handbook, manuals etc
ER  -