TY  - BOOK
AU  - Alexander,Ralph S.
AU  - Cross,James S.
AU  - Cunningham,Ross M .
TI  - Industrial Marketing
U1  - 658.8 ALE  
PY  - 1967///.
CY  - Bombay : 
PB  - D.B.Taraporevala Sons And Co, 
KW  - Industrial Marketing-management
KW  - Management-industry
KW  - Marketing-industry
N1  - Includes index
ER  -