TY  - BOOK
AU  - Mathura, U C
TI  - International marketing management
SN  - 9780761939404
U1  - 658.848 MAT 
PY  - 2008///
CY  - New Delhi 
PB  - Sage Publications 
KW  - Marketing
KW  - International management
KW  - International marketing
KW  - International marketing management
ER  -