TY  - BOOK
AU  - Khan, Kenneth B 
TI  - New product planning
SN  - 8178290267
U1  - 658.56 KHA 
PY  - 2010///
CY  - New delhi 
PB  - Response Books 
KW  - Product management
KW  - New - product planning
KW  - product planning
ER  -