TY  - GEN
AU  - Goel,B.R.
TI  - History and development of marketing research
SN  - 8189557424
U1  - 658.83 
PY  - 2006///
CY  - New Delhi : 
PB  - Arise Publishers and Distributors, 
KW  - Ethics in research findings
KW  - Marketing information systems
KW  - History and development of marketing research
KW  - Marketing research expenditures
ER  -