TY  - BOOK
AU  - Sengupta,Subroto
TI  - Brand positioning: strategies for competitive advantage
SN  - 0074624016
U1  - 658.827 
PY  - 1990///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Marketing
KW  - Product management
ER  -