TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph
AU  - Stasch,Stanley F.
TI  - Marketing research: text and cases
SN  - 8185386161
U1  - 658.83 
PY  - 1990///
CY  - New Delhi
PB  - All India Traveller Bookseller
KW  - Marketing research
ER  -