TY  - BOOK
AU  - Tiwari,Ramakant
TI  - Encyclopaedia of advertising, public relations and marketing communication
SN  - 9788126137497
U1  - 659.203 TIW 1 
PY  - 2009///
CY  - New Delhi, India : 
PB  - Anmol Publications
KW  - Advertising
KW  - Public relations
KW  - Communication in marketing
N1  - Includes index
ER  -