TY  - BOOK
AU  - Lehmann  Donald R
AU  - Winer Russell S
TI  - Product management
SN  - 9788070603486
U1  - 658.56 LEH W 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-hill
KW  -  Product management.
KW  - Marketing.
N1  - Includes Index .
ER  -