TY  - BOOK
AU  - StillR.Richard
AU  - Cundiff W.Edward
AU  - Govoni A.P.Norman
TI  - Sales management: decision,strategy and cases
SN  - 9788131710890
U1  - 658.81 STI C 
PY  - 1988///
CY  - New Delhi
PB  - Pearson Education Ltd.
KW  - selling objectives
KW  - press relation
N1  - Includes Index
ER  -