TY  - BOOK
AU  - Saxena,Rajan
TI  - Marketing management 
SN  - 9780070144910
U1  - 658.8SAX 
PY  - 2012///
CY  - New Delhi : 
PB  - Tata McGraw Hill Education Private Limited, 
KW  - Marketing
KW  - Marketing environment
KW  - Advertising management
KW  - Rural marketing
ER  -