TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
AU  - Pandit,Ajay
TI  - Marketing
SN  - 9780070151567
U1  - 658.8ETZ 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Product planning
KW  - Marketing
KW  - Price determination
KW  - Strategic marketing
ER  -