TY  - BOOK
AU  - Kumar V.
TI  - Managing customers for profit: strategies to increase profits and build loyalty
SN  - 9788131719800
U1  - 658.812 KUM 
PY  - 2008///
CY  - New Delhi
PB  - Pearson
KW  - customer relations management
KW  - profit
N1  - Includes Index
ER  -