TY  - GEN
AU  - Malhotra,Naresh K.
AU  - Agarwal,James
AU  -  Sheth,Jagdish N.
TI  - Legends in marketing  Naresh K. Malhotra
SN  - 9788132105176
U1  - 658.80092 MAL A.1 
PY  - 2011///
CY  - New Delhi : 
PB  - SAGE Publications India Pvt. Ltd., 
KW  - Marketing research
KW  - Marketing
N1  - Vol 1 : Research methodology conjoint analysis, multidimensional scaling, and related techniques
ER  -