TY  - BOOK
AU  - Kapoor Jagdeep
TI  - 24 Brand mantras: finding a place in the minds and hearts of consumers
SN  - 9788178299433
U1  - 658.827 KAP 
PY  - 2001///
CY  - Los Angeles
PB  - Response Books
KW  - brand name products
KW  - customer relations
ER  -