TY  - BOOK
AU  - Kapoor Jagdeep
TI  - 27 Brands practice: twenty seven action packed strategies for building winning brands
SN  - 1403924015
U1  - 658.827 KAP 
PY  - 2004///
CY  - New Delhi
PB  - Macmillan India Limited
KW  - brand positioning
KW  - sales strategy
ER  -