TY  - BOOK
AU  - Kumar Alok
AU  - Sinha Chhabi
AU  - Sharma Rakesh
TI  - Customer relationship management: concept & application
SN  - 9788177226225
U1  - 658.812 KUM S 
PY  - 2007///
CY  - New Delhi
PB  - Biztantra
KW  - hurdle rate
KW  - customer panels
ER  -