TY  - BOOK
AU  - Wells,William
AU  - Moriarty,Sandra
AU  - Burnett,John
TI  - Advertising: principles and practice
SN  - 9788131714140
U1  - 659.1 
PY  - 2012///
CY  - New Delhi
PB  - Pearson
KW  - Planning
KW  - Media
ER  -