TY  - BOOK
AU  - Keller Kevin Lane
AU  - Parameswaran M.G.
AU  - Jacob Isaac
TI  - Strategic brand management: building,measuring and managing brand equity
SN  - 9788131756898
U1  - 658.827 KEL P 
PY  - 2011///
CY  - New Delhi
PB  - Pearson education
KW  - Product strategy
KW  - Reinforcing brands
N1  - Includes Index
ER  -