TY  - GEN
AU  - Zeithaml, Valarie [ et al...]
TI  - Services marketing : integrating customer focus across the firm
SN  - 9780070660076
U1  - 658.8 ZEI B  
PY  - 2009///
CY  - New Delhi : 
PB  - Tata McGraw hill Education Private Limited, 
KW  - Managing services
KW  - Financial - economic services
N1  - Include index
ER  -