TY  - BOOK
AU  - Shainesh G
AU  - Sheth Jagdish N
TI  - Customer relationship management: a strategic perspective
SN  - 1403928622
U1  - 658.812 SHA S 
PY  - 2006///
CY  - Chennai , India
PB  - Macmillan Publishers India Limited
KW  - Relationship building - a process
KW  - Market shares
N1  - Includes Index
ER  -