TY  - BOOK
AU  - Rana Kajal
AU  - Yadava Abhishek 
AU  - Arya S.C.
TI  - principles of marketing management  
SN  - 9788182203952
U1  - 658.8 RAN Y 
PY  - 2011///
CY  - New Delhi
PB  - Global Vision Publishing House
KW  - Consumer behavior
KW  - Directing marketing
N1  - Includes Index
ER  -