TY  - BOOK
AU  - Littlefield,James E.
AU  - Kirkpatrick,C.A.
TI  - Advertising : : mass communication in marketing
U1  - 659.1 LIT. K  
PY  - 1970///.
CY  - Bombay : 
PB  - Vakils, Feffer and Simons, 
KW  - Management, Advertising
KW  - Mass communication, Applications
N1  - Includes index
ER  -